One family is a fruit flavored organic toothpaste with 3 active herbal extracts and vitamin c.

Chamomile extract: it has natural anti-inflammatory and antiseptic properties. Common dental problems like bad breath, painful gums, canker sores, gingivitis, toothaches and other oral infections can be prevented and/or treated with the help of chamomile.

Bee propolis: has a wide range of antibacterial properties. It also has anti-fungal and anti-viral powers. Propolis has proved successful against a range of dental disorders - from plaque and cavities to gum disease and mouth ulcers. Added to toothpaste, it prevents periodontal disease, and is anti-inflammatory.

Tea tree oil: an efficient antiseptic that kills bacteria fast. Acts as a natural cure for bad breath, oral candidiasis, gingivitis, plaque, and inflamed gums.

Vitamin c(as calcium ascorbate): important for the production of collagen, the basic protein that makes up all connective tissue, including that of the gums and periodontal ligaments that help the gums stay tight to the teeth. Vitamin c helps the lining of the gums stay healthy and it's a key factor in wound healing. Healthy gums isolate the bacteria from the roots of the teeth. Lack of vitamin c causes gum swelling and loose teeth. It is also one of the best natural anti-toxins available. Vitamin c also inhibits the formation of plaque and tartar.